To the casual reader the libel Willobie His Avisa appears to be a work that is making insulting references to the Queen . This was merely a device created to get a wide audience of readers who were looking for scandal. The other mechanism at play was that H.W. and W.S were scarcely disguised so even the casual readers would realise that this book was libelling William Shakespeare and would also realize that it was revealing that Henry Wriothesley was trying to woo a married woman.
The REAL and vicious embedded libel would only be apparant to the targets of the libel H.W. W.S. and Penelope Rich and The Essex circle. These people would immediately understand exactly what this libel was REALLY insinuating.