In sonnet 111 Shakespeare bemoans the fact that as a writer he has been typecast as a populist writer. " My name receives a brand ".
It is not difficult to discover what brand was associated with Shakespeare's name.
Sweet Shakespeare William Covell 1595
Ile worship sweet Mr Shakespeare ( Ironic attack on Shakespeare Return from Parnassus 1598)
Honey Flowing vain Richard Barnfield 1598
Honey tounged Shakespeare Francis Meres
Much of this is not praise , Honey tounged was the biblical name for a deceitful flatterer, and Sweet Shakespeare and his works of love were soundly lampooned in the Parnassus plays. The term sweet in those plays was implying sickening and certainly wasn't intended as being praise.
Shakespeare had clearly obtained the "Brand " of a writer who wrote mainly about love ( Francis Meres confirms this in his 1598 appraisal of Shakespeare) and also as a writer who was skilled in the art of verbal seduction. The Parnassus plays depict Shakespeare as being a writer given to writing in a sensational way about love.
Shakespeare himself used the term Honey tounged in a derogatory way in Loves Labour Lost when Berowne chides Boyet's honey tounge since Berowne ( A character I identify as being William Shakespeare) is jealous of Boyet's close relationship with Rosaline ( A woman I identfy as being the Dark Lady Penelope Rich.In Shakespeare's lifetime his public imaged shifted from the upstart plagarist that Greene had labeled him as to a smooth talking poet of love who was considered to be a writer more suitable for the uneducated massess and the younger generation of educated people it was probably a slow process for him to be realised as a serious writer ( no London monument or state funeral was offered to him as had been the case for Sidney and to a lesser degree Spenser) . Shakespeares reputation grew to a greater extent after his death than it did in his own lifetime..